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HVAC PPC & Paid Advertising

Turn Ad Spend into Booked HVAC Jobs with Expert PPC

We manage Google Ads, Local Services Ads, Facebook, YouTube, and TikTok campaigns for HVAC contractors. Stop wasting ad budget and start getting qualified leads that turn into real revenue.

Get a Free PPC Audit (604) 632-4959
Our PPC Services

Multi-Platform HVAC Advertising

Homeowners search across Google, scroll Facebook, watch YouTube, and browse TikTok. We position your HVAC business everywhere they spend time — capturing leads at every stage of the buyer journey.

Google Search Ads
Capture high-intent HVAC searches — "furnace repair near me," "AC installation," "emergency boiler service" — with keyword-optimized search campaigns that appear at the top of Google.
Google Display & Retargeting
Stay top of mind with display ads and retargeting that follow homeowners across the web after they visit your site, dramatically improving conversion rates.
Local Services Ads
Get the Google Guaranteed badge and appear at the very top of HVAC search results. We optimize your LSA profile, manage reviews, and maximize your local ad visibility.
Facebook & Instagram Ads
Target homeowners by location, income, homeownership status, and interests. Perfect for seasonal HVAC offers, maintenance plans, and brand awareness campaigns.
YouTube Ads
Video ads before HVAC-related content and on the YouTube home feed. Showcase your team, services, and customer testimonials with engaging video creative.
TikTok Ads
Reach homeowners aged 25-54 on the fastest-growing social platform. Short-form video ads highlighting HVAC tips, before/after installs, and special offers.
Conversion Rate Optimization
Every click is expensive. We optimize landing pages, forms, and CTAs to convert more visitors into phone calls and booked appointments — lowering your cost per lead.
Transparent ROI Tracking
Real-time dashboards and monthly reports showing every dollar spent, every lead generated, and every job booked. No black box — full visibility into your ad performance.
Our Process

How Our HVAC PPC Process Works

An 8-step framework to launch, optimize, and scale your HVAC ad campaigns for maximum ROI.

01
Account Audit & Strategy
We audit your existing ad accounts (or create new ones), analyze competitors, and build a strategy aligned with your revenue goals and service area.
02
Keyword Research
Identify high-intent HVAC keywords — emergency, repair, installation, and maintenance searches — plus negative keywords to eliminate wasted spend.
03
Ad Creative & Copywriting
Craft compelling ad copy, headlines, and visuals designed for HVAC homeowners — addressing their immediate needs and urgency.
04
Landing Page Optimization
Build or optimize dedicated post-click landing pages with strong CTAs, trust signals, and speed optimization to maximize conversion rates.
05
Campaign Launch & Management
Launch campaigns across Google Ads, Facebook, YouTube, and TikTok with precise targeting, bid strategies, and daily budget management.
06
A/B Testing & Optimization
Continuously test ad copy, creatives, landing pages, and audiences to improve click-through rates and lower cost per lead.
07
Lead Tracking & Attribution
Implement call tracking, form tracking, and CRM integration so you know exactly which ads are producing booked HVAC jobs.
08
Monthly Reporting & Scaling
Detailed monthly reports showing spend, leads, cost per lead, and ROI. Scale winning campaigns and pause underperformers.
Case Studies

PPC Results for HVAC Contractors

Roma Heating & Cooling
Vancouver, BC
320% ROAS on Google Ads
85+ LSA leads/month
4.8★ Google rating, 158+ reviews
HeatLand Heating & A/C
Vancouver, BC
280% ROAS across platforms
$42 average CPL
4.6★ Google rating, 162+ reviews
CANRO HVAC
Ontario, CA
410% ROAS on Google Ads
60+ booked jobs/month
$38 average cost per lead
BC Wide Heating
Lower Mainland, BC
250% Facebook Ads ROAS
40+ LSA leads/week
180% lead volume increase
FAQ

HVAC PPC Frequently Asked Questions

How much should an HVAC company spend on Google Ads?

Most HVAC contractors start with $2,000-$5,000/month per platform. The right budget depends on your market size, competition, and average ticket value. A furnace replacement at $6,000+ can justify higher ad spend. We typically recommend starting at $3,000/month on Google Ads and scaling from there based on lead quality and ROI.

How quickly will HVAC PPC campaigns generate leads?

Unlike SEO, PPC delivers results immediately. Most campaigns start generating leads within 24-48 hours of launch. However, the first 4-6 weeks involve significant optimization — refining keywords, testing ad copy, and adjusting bids. Lead quality and cost per lead typically improve substantially after the first month.

What is a good cost per lead for HVAC PPC?

HVAC cost per lead varies by service and market. Emergency repairs average $25-60 CPL, furnace/AC installations average $60-150 CPL, and commercial HVAC can range $80-200 CPL. In competitive markets like Vancouver and Toronto, CPLs trend higher. We focus on booked job cost — not just lead cost — to measure true ROI.

Do you manage Google Local Services Ads?

Yes. We handle everything — profile optimization, review management, budget settings, dispute resolution, and lead tracking. We help you earn and maintain the Google Guaranteed badge. LSA often delivers the lowest CPL for HVAC contractors because homeowners trust the Google Guarantee.

Should HVAC companies advertise on Facebook and TikTok?

Absolutely. Facebook and Instagram ads excel for seasonal promotions, maintenance plan signups, and retargeting website visitors. TikTok is emerging as a powerful HVAC channel — short videos showing before/after installs, HVAC tips, and service highlights generate strong engagement from local homeowners at lower CPMs than Google.

How do you prevent wasted ad spend?

We use aggressive negative keyword lists, geotargeting, ad scheduling (no ads at 3am), device bid adjustments, and conversion tracking to ensure every dollar targets actual HVAC buyers. Our average client reduces wasted spend by 30-40% within the first two months after switching from their previous agency or DIY approach.

Ready to Turn Ad Spend into Revenue?

Get a free PPC audit and custom ad strategy for your HVAC business. See exactly how we will lower your cost per lead and increase booked jobs.

Get Your Free PPC Audit (604) 632-4959